Clap Clap is a LA based stationery brand created by illustrator Mimi Kim. Mimi originally studied graphic design in Korea and worked at an advertising firm when she started a personal project: a cooking-themed calendar to give to her family and friends. The success of the calendar inspired Mimi to pursue her illustration work full time and in 2013, Clap Clap was born in the pursuit to send out good vibes and cheers to friends and loved ones like a rousing applause delivered to their mailbox.
The product line has since expanded to include whimsical greeting cards, notebooks, planners, wrapping paper and the creation of scented cards.
Inspired by natural and floral scents, Mimi worked closely with specialists at perfumeries in South Korea to turn this concept into a reality. In April 2015, Clap Clap released its first Botanical Scented Collection, which continues to grow with the purpose of providing an enhanced sensorial experience of sharing stories and sentiments through letter writing.
It is our hope to create products that remind us of nature’s beauty the way we treasured it when we were young, collecting pretty things to hold on to. We hope you enjoy and treasure our cards in the same way.